Pulled & Pressed is a boutique screen printing shop located in Northeast Indiana. GSD was contracted to build out a unique logo package that Pulled & Pressed could start using to promote and build their business on. The brief included the desire to have something eye catching and out of the norm for a typical screen printing company and worked as a 1, 2, and 3 color print option for merchandising. The cat element was developed through early rounds of design and exploration and ultimately informed the custom typography direction—using a cats eye as inspiration for letter counters. The complete package contains a variety of elements for use in multiple applications and are all supplied in full and single color options for both dark and light backgrounds.