PayLane is a payment receiving product from VIVA Finance—a mobile-first lending platform that specializes in expanding affordable credit options.


Visual Identity

The Brief

PayLane was looking for a brand identity to include a logo package and basic identity elements including a color palette and typography selection. The message, style, and tone of the brand needed to be approachable, modern, clean, consumer-friendly, and trustworthy. The icon is a combination of literal and abstract elements. While the typography and color palette reinforce the style of the brand.

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