PayLane is a payment receiving product from VIVA Finance—a mobile-first lending platform that specializes in expanding affordable credit options.
PayLane was looking for a brand identity to include a logo package and basic identity elements including a color palette and typography selection. The message, style, and tone of the brand needed to be approachable, modern, clean, consumer-friendly, and trustworthy. The icon is a combination of literal and abstract elements. While the typography and color palette reinforce the style of the brand.
